Strategies for Success: Research Tools


FOCUS GROUP

  • Pretrial timeline: Typically, the initial research tool.

  • Purpose and benefit: Exploratory screening and evaluation of potential trial strategies. Learn analogies and themes, persuasive evidence, emotional issues.

  • Format: Informal give and take discussion of the case beginning with general to specific evidence. One attorney makes neutral presentation or two attorneys present opposing viewpoints along with moderatorís input.

  • Setting: Casual, candid, and conversant.

  • Number of respondents: Twelve jury-eligible county residents.

For details of fee package, contact

Patrice Truman of Truman & Associates
(510) 528-4655 (voice)   (510) 528-3171 (fax)

or email at ptruman@trumanassociates.com